“We don’t rise to the level of our expectations, we fall to the level of our training” – Archilochus

Is this true of your team? If so, you MUST create a team that practices the basics! The basics is what allows anyone to remain consistent and grow! This event is designed to take the attendees through “Jonathan, knowing all that you now know, what would you do in your first 3 months IF you went back to the sales floor?” I want to remind and encourage your team members to control what’s controllable and focus on building their business – regardless of the economy, traffic, or any other changes happening around them!

The event at a glance

What:

• 2 day, in-person training class covering the fundamentals of sales success

When:

• February 3-4, 2025 (Mon-Tues)

Who: 

• Salespeople earning less than $10,000/mo
• Salespeople selling less than 22 cars/mo
• Salespeople less than 2 years in the business

Where: 

• Pinnacle Training Center (just 35 minutes north of the Atlanta airport) – 270 Scientific Rd. NW, Suite 16, Norcross, GA, 30092

Why:

• Success leaves clues – Anyone who has accomplished something consistently did so using a system or a process to get continuous results. And that system can be learned.
• Fundamentals and principles don’t care how long you’ve sold for. Like a recipe or a math formula, it doesn’t matter who follows the steps, the results are predictable – IF the steps are followed!
• Everyone who has gone before you is either a warning OR an example! There is a hard way (school of hard knocks) and a smart way (learn from others’ mistakes) to do anything!

Investment: 

• Non-Sellchology Client – VIP Admission
  • $1,295 – (individual)
  • $995 (group rate – 3 or more from same store)
• Current Sellchology University & Coaching Group Clients
  • $695 – (individual)

A more detailed description

Imagine you could get in a time machine and start your sales career over BUT this time you had all the knowledge you now have! Go one step further and now imagine you could start over BUT you also had the collective knowledge of hundreds of thousands of salespeople AND the strategies of the very TOP salespeople to ever sell cars!!

Well, that’s exactly what this 2 day course is designed to do for anyone who attends.

3 areas we will focus on:

• • Mindset
    • Inconsistent income? – What is the best way to do financial planning and forecasting to protect your family and build wealth?
    • Being consistent and productive! – What are the daily habits and rituals you need to maximize your day at the dealership?
    • Preventing the plateau! –  How do you set compelling goals and track them to forecast your pace to continue growing?
    • What 4 things must you believe? – What belief systems cause confidence in high achievers and top performers?
    • Forget “Time” management! – Why do top salespeople focus on priority management and activity management instead of time management?
    • Stuck in a slump? – What are the 13 things you can do immediately to focus and keep you from turning a slump into a season of self-sabotage?

• • Marketing & Branding
    • Stop waiting and start creating! – What are the 5 methods of referral generation that 50 car a month salespeople use?
    • Who knows you? – How do you get your name in front of 5,000, 10,000, or even more through community marketing campaigns to generate leads?
    • Stop scrolling and start selling! – What does a 100 car a month salesperson do on social media strategies to create 10 to 20 extra leads a day?
    • Building your business through businesses! – How do you create cross-promotional campaigns with local businesses to grow your database.
    • Generate THOUSANDS in FREE stuff from local businesses. – Including: coupons, gifts, merch, etc.
    • Become Googleable! – Find out how to get leads from search and review sites.

• • Mechanics & Methods
    • Engaging with incoming calls & leads. – 4 things you must do on EVERY in-coming opportunity to generate interest, desire and urgency.
    • Focusing on follow up! – 5 follow-up principles to become unforgettable, out-standing, and cause them to want to meet you.
    • Turn strangers into advocates! – How to use empathy & body language to immediately connect with people, adapt to them and increase your influence.
    • Understanding wants & needs! – Building value and rapport through a high-quality needs analysis and profile-building approach.
    • Mental ownership! – Developing your million-dollar walk-around and a dynamic demo-drive!
    • Gaining Commitments. – Non-confrontational ways to close the sale by understanding the buyers’ motivations!

Agenda for the 2 days

Day 1 February, 3rd

• 8:45am – 9:00am | VIP Breakfast
• 9am – 12pm | General Sessions
• 12pm – 1pm | VIP Interactive “Hot-seat” Q&A Lunch
• 1pm – 6pm | General Sessions

Day 3 – February, 4th  

• 8:45am – 9:00am | VIP Breakfast
• 9am – 12pm | General Sessions
• 12pm – 1pm | VIP Interactive “Hot-seat” Q&A Lunch
• 1pm – 4pm | General Sessions
• 4pm – Event ends

Jonathan brings a unique perspective:

• Jonathan has had the unique privilege and honor of working with and visiting over 1,000 dealerships in 7 countries and on 3 continents.
• He has personally coached and trained salespeople to become #1 in their stores, states, regions, and even in the country.
• As the co-founder of the Pinnacle Society, he works directly with Ali Reda & Frank Crinite, two of the top salespeople in the world.
• Jonathan has coached 40 year sales veterans to double their income and helped countless new salespeople get to 6 figures in their first year.
• He is an industry insider and expert in the psychology of sales & marketing!
• 23-time speaker at NADA & General session speaker at NIADA & RVDA
• Dozens of workshops at Digital Dealer Conference & Driving Sales Executive Summits
• 20-Group speaker
• Forbes Executive Coaches Council contributor
• Host of his own show on CBT (Car Biz Today) News Network

Workshop is taught by Jonathan Dawson, the founder of Sellchology, the co-Founder of the Pinnacle Society & the Pinnacle Training Center. He will take everyone in a time machine and answer one of the most common questions he gets asked: “Knowing what you know now, what would you do different if you had to start all over again – today – in this market?!”

Register today. This event is coming up soon!

No need to rent a car – The Training Center is just a short 35 minute Uber ride from ATL airport and a Hyatt Hotel (reserve room here) is a short .5 mile walk or use the Hotel’s Shuttle Service! Also, there’s tons of great dining and entertainment options within 2 miles (Shuttle Service) of the Training Center.