
Recruiting & Hiring – Sellchology Best Practices Workshop 1.5-Day Sessions
Recruiting & Hiring Sellchology Workshop – February 20th & 21st.
“I’m so tired of hiring people who don’t make it or that we should have never hired in the first place! Is there something specific I should do to eliminate this problem?”
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“I’ve got people stuck at 10-15 cars a month that SHOULD be selling 20 or more. What can I do to attract higher-level candidates?”
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“It seems that nobody wants to work and all I get are terrible candidates. Am I looking in the wrong places or is it just the way things will be?”
As a GM, GSM, or Sales Manager, do you wish you knew how the best dealerships are addressing these issues that YOU are frustrated by and annoyed with? If you want to know what the best in the country are doing to grow sales, motivate their team or recruiting good salespeople, then attend this 1.5-day event. This is an exciting opportunity to help you grow as a leader and a manager!
Agenda at a glance:
Monday, 20th
12:30pm – 1pm (Registration)
1:00pm – 2pm (VIP Lunch & Hot-seat Q&A)
2pm – 6pm (Main Sessions)
7:30pm (VIP Dinner)
Tuesday, 21st
9am – 12pm (Main Sessions)
12pm – 1pm (VIP lunch & Hot-seat Q&A)
1pm – 4pm (Main Sessions)
4pm (Event ends)
This automotive-specific workshop is for Dealers, GMs, GSMs and Sales Managers who want to learn Sellchology solutions to these common challenges:
- Designing better ads that actually work
- Attracting quality people & hiring top performers for your team
- Creative and effective recruiting campaigns (fish where no one else is fishing)
- Interviewing to find out what you really have BEFORE you hire them
Current Sellchology clients attend at a reduced client rate and will receive VIP access with all the bonuses and extra sessions.
Due to the interactive nature of this session, seating is limited, so reserve your seat today!
How do I arrange travel? (click on one of the links below)
The Pinnacle Training Center is located just a 35 minute Uber ride from the Atlanta airport. Or if you are local to Atlanta, Map it here.
Hyatt Hotel Partner shuttles to the Pinnacle Training Center or is a 5 minute walk:
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Hourly Schedule
Monday, 20th
- 12:30pm - 1pm
- Registration
- Open Registration
- 1:00pm - 2pm
- VIP Lunch
- Hot-seat Q&A
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Speakers:
Jonathan Dawson
- 2pm - 6pm
- Main Sessions
- Define - Refine - Align (3 phases of the Road to the Hire)
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Speakers:
Jonathan Dawson
- 7:30pm - 9:30pm
- VIP Dinner
- Private Dinner with attendees
Tuesday, 21st
- 9am - 12pm
- Main Sessions
- Attracting your ideal candidates
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Speakers:
Jonathan Dawson
- 12pm - 1pm
- VIP lunch
- Hot-seat Q&A
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Speakers:
Jonathan Dawson
- 1pm - 4pm
- Main Sessions
- Interviewing & filtering to find the right ones
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Speakers:
Jonathan Dawson
- 4pm
- Event ends

Date
- Feb 20 - 21, 2023
Cost
- $1,295.00
Speaker
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Jonathan DawsonCo-founder of the Pinnacle Society | Sellchologist | Consultant | Trainer | Speaker | Coach
Jonathan has thrived for 20 years in the automotive industry and has spent much of that time as an Internationally recognized Dealership consultant, highly sought-after sales trainer, and keynote speaker.
Jonathan has been fortunate enough to become the friend, coach, and trainer to some of the top salespeople in the automotive industry.
He helps sales professionals & managers have breakthroughs and dominate their marketplace by focusing on the psychology behind the sales and is the founder of Sellchology Selling Systems.
