How do you WIN the deal while LOSING the race to the bottom? 

Can you relate to any of these…

“I want to grow volume, but I struggle to hold gross in this post-COVID market. What are others doing to maximize profit and volume?

“Taking a TO is something I feel I’m good at, BUT I’m always looking for new tools for the toolbox. Sometimes just one change of wording makes a huge difference!”

“I have some people on my team who are motivated, but some who don’t seem to be willing to ask for the money. Do I need to change pay-plans or just hire new people?”

“One of my top people is also one of my BIGGEST customer-advocates! Should I settle for his mini’s or keep fighting him for gross?”

“I’m in a market where my competitors advertise numbers we CAN NOT DO, yet I’m suppose to compete and maintain gross! How?!”

“I know I can’t be the only one struggling with gross retention vs. aiming for my sales targets. How are others balancing the need to get paid with the need to move the unit?”

“Well, COVID times are officially over in my market. We are spending more money in advertising, getting fewer leads and making less than ever on each car! HELP?!”

“The only TO some of my people give me is the FLYING TO – once the customer has decided to leave. How do I get involved sooner without making it weird?” 

If you are a Desking Manager and can relate to any of those comments and questions, we look forward to seeing you at the Desking & TO Workshop! 

What: 1 day, in-person workshop for the best practices of desking and taking TOs in a competitive market.

When: March 5th, 2025 (Wednesday)

Who should go: 

• Do you want proven strategies, methods, and techniques to maximize profitability and CSI?
• Are you ready to learn new and unique approaches to customer objections and challenges?
• Are you in a competitive market and  need to find ways to ethically hold gross?
• Do you have a strong desire to grow personally in your skillset as an income producer – because you’ll never stop improving?

Where: Pinnacle Training Center (just 35 minutes north of the Atlanta airport) – 270 Scientific Rd. NW, Suite 16, Norcross, GA, 30092

Why: Because every dollar you discount is a dollar you don’t get paid on!

Investment:

• $695 per attendee for current Sellchology Client
• $995 per attendee for a non-Sellchology Client

A more detailed description

Pencilling & TO Workshop is an in-person event on Wednesday, March 5th.

This automotive-specific workshop is for GMs, GSMs, Sales Managers, and Desking managers who want to maximize every deal:

• Improve your PVR
• Reduce your average size of discount
• Increasing dealership sales volume
• Creative and effective early TO approaches (without being pushy)
• How to help your top performers do even more
• Ethical and transparent ways to retain gross profit

Due to the interactive nature of this session, seating is limited, so reserve your seat today!

How do I arrange travel? (click on one of the links below)

The Pinnacle Training Center is located just a 35 minute Uber ride from the Atlanta airport. Or if you are local to Atlanta, Map it here.

Hyatt Hotel Partner shuttles to the Pinnacle Training Center or is a 5 minute walk