Fundamentals of Sellchology – Selling through Psychology
October 15th – Free team member tickets IF a Dealer, GM or GSM attends!
Agenda will look like this:
9am – 11am | Sellchology Fundamentals of Sales Success
- Rapport-building
- Objection-handling
- Branding-Prospecting
11am – 1pm | Sellchology of Phone Skills
- In-bound calls
- Appointment-setting
- Follow-up
1pm – 2pm | Interactive Q&A (lunch provided)
2pm – 4pm | Sellchology of Influence & Closing
- Psychology of Closing
- Psychology of influence
- Value-building
Why learn psychology?
- Principles work with every personality. A person who understands the core principles is more adaptable and more prepared for any situation – able to influence more people.
- Fundamentals and principles don’t care how long you’ve sold for. Like a recipe or a math formula, it doesn’t matter who follows the steps, the results are predictable – IF the steps are followed!
- Practicing on customers is EXPENSIVE! There is a hard way (school of hard knocks) and a smart way (learn from others’ mistakes) to do anything!
Workshop is taught by Jonathan Dawson, the founder of Sellchology, the co-Founder of the Pinnacle Society & the Pinnacle Training Center. Jonathan has had the unique privilege and honor of working with and visiting over 3,000 dealerships in 7 countries and on 3 continents. He has personally coached and trained salespeople to become #1 in their stores, states, regions, and even in the country. As the co-founder of the Pinnacle Society, he works directly with Ali Reda & Frank Crinite, two of the top salespeople in the world. Jonathan has coached 40 year sales veterans to double their income and helped countless new salespeople get to 6 figures in their first year. He is an industry insider and expert in the psychology of sales & marketing. He is a top-rated 22–time speaker at NADA, general session speaker at NIADA & RVDA, 9-time presenter at Digital Dealer Conference & Driving Sales Executive Summits, regular presenter at 20-Groups, published Forbes Executive Coaches Council contributor, and the host of his own show on CBT (Car Biz Today) News Network.
Speaker
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Jonathan DawsonCo-founder of the Pinnacle Society | Sellchologist | Consultant | Trainer | Speaker | CoachJonathan has thrived for 20 years in the automotive industry and has spent much of that time as an Internationally recognized Dealership consultant, highly sought-after sales trainer, and keynote speaker.
Jonathan has been fortunate enough to become the friend, coach, and trainer to some of the top salespeople in the automotive industry.
He helps sales professionals & managers have breakthroughs and dominate their marketplace by focusing on the psychology behind the sales and is the founder of Sellchology Selling Systems.