FREE for any current Sellchology client GSM attendee

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When I surveyed a bunch of GSMs on WHY they would want to come to an event like this, here’s what they said:

“I want to build a strong team of high producers, but I struggle to find good people. Where are others finding quality candidates?

“I have some people on my team who are motivated, but more who don’t seem to be willing to do what it takes. How do I know when it’s time to cut-bait and start over?”

“One of my top people is also one of my most toxic people and is the most reluctant to change. Should I leave them alone or keep forcing them to change?”

“Who has the best pay plan for the mix of salespeople I have? I have Gen Z, Gen X, and Boomers and they all are not motivated the same way by money!”

“I know I can’t be the only one struggling with gross retention vs. aiming for my sales targets. How are others balancing the need to get paid with the need to move the unit?”

“Well, COVID times are officially over in my market. We are spending more money in advertising, getting fewer leads and making less than ever on each car! HELP?!”

“I look at some on my team and I see a ton of potential. I just want to figure out how to help them make this a life-changing career; like it’s been for me!” 

If you are a GSM and can relate to any of those comments and questions, we look forward to seeing you at the GSM Mastermind! 

What: 1 day, in-person mastermind for the best practices of GSMs in a competitive market.

When: October 16th, 2025 (Thursday) 8am to 4pm

Who should go: 

• Do you love having a proven blueprint and a clear plan for your people and processes?
• Are you flexible and get excited when you learn new, different, creative and unique approaches to common challenges?
• Are you committed to being the best and standing out in your market – to become #1?
• Do you love community and fellow-shipping with other like-minded people who want to learn, share and grow?
• Do you have a strong desire to grow personally in your skillset as a leader – because you’ll never stop improving?
• Are you the type of person who wants to contribute more to your team and give back to others?

Where: Pinnacle Training Center (just 35 minutes north of the Atlanta airport) – 270 Scientific Rd. NW, Suite 16, Norcross, GA, 30092

Why: Because leaders lead, and to be able to lead well, you must be able to see farther, try harder, and want it more than anyone else – but you don’t have to do it alone!

Investment:

• $0 – FREE for any current Sellchology client GSM attendee
• $395 – for any current Sellchology client that is NOT YET a GSM
• $995 per attendee for GSM who is a non-Sellchology Client
• $1,295 per attendee for a non-GSM who is also a non-Sellchology Client

A more detailed description

GSM Mastermind is an in-person event on Thursday, October 16th.

This automotive-specific workshop is for GSMs and Sales Managers who want to become a GSM:

• Motivating & coaching your team
• Increasing dealership sales
• Creative and effective marketing campaigns (without breaking your budget)
• Recruiting & hiring top performers
• Onboarding new sales staff for success at your dealership

Current Sellchology clients attend FOR FREE and will receive VIP access with all the bonuses and extra sessions.

Due to the interactive nature of this session, seating is limited, so reserve your seat today!

Workshop is taught by Jonathan Dawson, the founder of Sellchology, the co-Founder of the Pinnacle Society & the Pinnacle Training Center. Jonathan will moderate a discussion with everyone to answer some of the most common questions he gets asked: “Based on everything you’ve seen, and what you know now, what would you do if you were in my shoes?!”

Jonathan brings a unique perspective:

• Jonathan has had the unique privilege and honor of working with and visiting over 3,000 dealerships in 7 countries and on 3 continents.
• He has personally coached and trained salespeople to become #1 in their stores, states, regions, and even in the country.
• As the co-founder of the Pinnacle Society, he works directly with Ali Reda & Frank Crinite, two of the top salespeople in the world.
• Jonathan has coached 40 year sales veterans to double their income and helped countless new salespeople get to 6 figures in their first year.
• He is an industry insider and expert in the psychology of sales & marketing:
  • 24-time speaker at NADA
  • Keynote speaker at NIADA & RVDA
  • Dozens of workshops at Digital Dealer Conference & Driving Sales Executive Summits
  • 20-Group speaker
  • Forbes Executive Coaches Council contributor
  • Host of his own show on CBT (Car Biz Today) News Network

How do I arrange travel? (click on one of the links below)

The Pinnacle Training Center is located just a 35 minute Uber ride from the Atlanta airport. Or if you are local to Atlanta, Map it here.

Hyatt Hotel Partner shuttles to the Pinnacle Training Center or is a 5 minute walk