LIVE EVENT on Dec 12th – BRING UP TO 4 TEAM MEMBERS for FREE when a member of Management attends!

This workshop is for those curious about, interested in, and wanting to better understand how Sellchology can significantly impact your team’s ability to sell!

How is Sellchology already impacting your business?

Sellchology is “selling through psychology”, so as long as your team is made up of people and you sell to humans, THEN you are impacted by the psychology of the selling.

A salesperson who DOES NOT understand the psychology of the sale WILL often fail to follow processes, fail to understand that “best price” is a subjective concept and NOT a fixed number, and prequalify clients because they don’t understand how to build proper rapport. A client will often come in with preconceived ideas about salespeople or the sales process – and if we don’t understand THIER psychology, we fail to connect and ultimately fail to convert them from prospects to clients.

This workshop is for anyone who wants to strengthen their understanding of some of the core principles of Sellchology and to be able to immediately improve their influence and income!

Agenda will look like this:

9am – 11am | Sellchology Fundamentals of Sales Success

• Rapport-building
• Objection-handling
• Branding-Prospecting

11am – 1pm | Sellchology of Phone Skills

• In-bound calls
• Appointment-setting
• Follow-up

1pm – 2pm | Interactive Q&A (lunch provided)

2pm – 4pm | Sellchology of Influence & Closing 

• Psychology of Closing
• Psychology of influence
• Value-building

Why learn psychology?

• Principles work with every personality. A person who understands the core principles is more adaptable and more prepared for any situation – able to influence more people.
• Fundamentals and principles don’t care how long you’ve sold for. Like a recipe or a math formula, it doesn’t matter who follows the steps, the results are predictable – IF the steps are followed!
• Practicing on customers is EXPENSIVE! There is a hard way (school of hard knocks) and a smart way (learn from others’ mistakes) to do anything!

Workshop is taught by Jonathan Dawson, the founder of Sellchology, the co-Founder of the Pinnacle Society & the Pinnacle Training Center. Jonathan has had the unique privilege and honor of working with and visiting over 3,000 dealerships in 9 countries and on 3 continents. He has personally coached and trained salespeople to become #1 in their stores, states, regions, and even in the country. As the co-founder of the Pinnacle Society, he works directly with Ali Reda & Frank Crinite, two of the top salespeople in the world. Jonathan has coached 40 year sales veterans to double their income and helped countless new salespeople get to 6 figures in their first year. He is an industry insider and expert in the psychology of sales & marketing. He is a top-rated 24-time speaker at NADA, general session speaker at NIADA & RVDA, 9-time presenter at Digital Dealer Conference & Driving Sales Executive Summits, regular presenter at 20-Groups, published Forbes Executive Coaches Council contributor, and the host of his own show on CBT (Car Biz Today) News Network.