Sellchology 
PRIVATE Leadership Training Event for Ellis Auto Group
This is a PRIVATE training event for the Jim Ellis Auto Group. NOT open to the public or other Dealerships.
All stores attending will be split into 2 Teams:
- Team (A) – 1/2 of the Variable, including managers
- Team (B) – 1/2 of the Variable, including managers
Date: April 16th, 2025
Times of the sessions:
Team A: 8am – 12am (4 hours dedicated to Management)
12-3pm (3 hours allowed for transition of Teams)
Team B: 3pm – 7pm (4 hours dedicated to Management)
NOTE FOR ALL MANAGERS ^ 1/2 of the Managers from each Team will come as either Team A or Team B. Your schedule is 4 total hours for each group of managers.
Topics covered for Managers:
- Motivating & coaching your team
- Increasing dealership sales volume per person
- Desking for profit with credibility
- Taking TO’s to maximize the deal
- Creative and effective marketing campaigns (without breaking your budget)
- Recruiting & hiring top performers
- Onboarding new sales staff for success at your dealership
- and much more
Workshop is taught by Jonathan Dawson, the founder of Sellchology, the co-Founder of the Pinnacle Society & the Pinnacle Training Center. Jonathan has had the unique privilege and honor of working with and visiting over 3,000 dealerships in 7 countries and on 3 continents. He has personally coached and trained salespeople to become #1 in their stores, states, regions, and even in the country. As the co-founder of the Pinnacle Society, he works directly with Ali Reda & Frank Crinite, two of the top salespeople in the world. Jonathan has coached 40 year sales veterans to double their income and helped countless new salespeople get to 6 figures in their first year. He is an industry insider and expert in the psychology of sales & marketing. He is a top-rated 23-time speaker at NADA, general session speaker at NIADA & RVDA, 9-time presenter at Digital Dealer Conference & Driving Sales Executive Summits, regular presenter at 20-Groups, published Forbes Executive Coaches Council contributor, and the host of his own show on CBT (Car Biz Today) News Network.
Hourly Schedule
Wednesday, April 16th
- 7:45 - 8am
- Registration & Breakfast
- Pastries and coffee served
- 8am - 12pm
- Team A Managers ONLY
- 4 hours dedicated to Team A Managers
-
Speakers:
Jonathan Dawson
- 12pm - 3pm
- Transition time
- Team A returns to their stores to allow Team B to travel
- 3pm - 7pm
- Team B Managers ONLY
- 4 hours dedicated to Team B Managers
-
Speakers:
Jonathan Dawson
- 7pm
- Event ends
- Until next time - see you soon!
Jonathan Dawson
Co-founder of the Pinnacle Society | Sellchologist | Consultant | Trainer | Speaker | Coach
Jonathan has thrived for 20 years in the automotive industry and has spent much of that time as an Internationally recognized Dealership consultant, highly sought-after sales trainer, and keynote speaker.
Jonathan has been fortunate enough to become the friend, coach, and trainer to some of the top salespeople in the automotive industry.
He helps sales professionals & managers have breakthroughs and dominate their marketplace by focusing on the psychology behind the sales and is the founder of Sellchology Selling Systems.
Speaker
-
Jonathan DawsonCo-founder of the Pinnacle Society | Sellchologist | Consultant | Trainer | Speaker | Coach
Jonathan has thrived for 20 years in the automotive industry and has spent much of that time as an Internationally recognized Dealership consultant, highly sought-after sales trainer, and keynote speaker.
Jonathan has been fortunate enough to become the friend, coach, and trainer to some of the top salespeople in the automotive industry.
He helps sales professionals & managers have breakthroughs and dominate their marketplace by focusing on the psychology behind the sales and is the founder of Sellchology Selling Systems.
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