The 3 C’s of Rapport Building – Communication | Conversation | Connection
Have you noticed that it’s becoming harder and harder for some people—maybe even folks on your own team—to just talk to other human beings?
I’m not even talking about pitching, persuading, or presenting. I’m talking about something more fundamental: holding a real conversation.
Today, we see it everywhere—at work, at social events, even just asking for assistance in a store. People struggle with things that used to be second nature:
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Asking engaging questions
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Carrying a two-way conversation
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Showing simple courtesy and professionalism
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Saying “no” with confidence and kindness
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Responding instead of reacting
These aren’t “advanced skills.” These are human skills. And yet, many salespeople—and let’s be honest, maybe even some on your own team—don’t have them.
That’s why this workshop exists.
In this one-day training, we’re going back to the basics—but with a fresh, intentional twist. We’re going to reawaken the people skills that create connection, build trust, and drive results.
Because in a world full of noise, the ability to genuinely connect is your unfair advantage.
What You’ll Learn in This Sellchology Workshop:
- Insights to help you influence: Learn to identify and adapt to your client to help you increase your influence with them immediately through subtle and simple phrases anyone can learn.
- The Power of Proactivity: Discover the highest form of empathy – anticipation! by focusing on becoming more proactive your team will learn how to disarm and dismantle objections with ease BEFORE they come up!
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Posture Impacts Perception: Learn how to adjust your physiology to shift your psychology—because how you stand changes how you feel, and how you feel affects how others experience you.
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The Rapport Reflex: Discover how to mirror and match intentionally—not to manipulate, but to meet your client where they are emotionally and energetically, creating subconscious comfort and faster connection.
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The Tonality Trifecta: Master the three tones of influence—certainty, curiosity, and concern—and how they change not just what people hear, but how they feel about what you’re saying.
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The “Yes Voice”: Use inflection, rhythm, and strategic silence to guide your client toward micro-commitments that lead to natural agreement—not pressure-based compliance.
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Listen Like a Leader: Stop listening to reply and start listening to reveal—by applying Sellchology’s active listening tools that make clients feel understood, not just heard.
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Story-Sharing vs. Storytelling: Learn how to share stories with a purpose—so your message isn’t just informative, it’s transformative and emotionally sticky.
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Never Run Out of Words: Equip yourself with Sellchology’s “Go-To Questions” that uncover buying motives, create depth in the conversation, and eliminate the awkward silence that kills connection.
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Adapting Without Abandoning Yourself: Learn how to read the emotional temperature of a room and adjust your delivery, energy, and message to connect with groups or individuals—without becoming a chameleon.
Event Schedule:
- 8:45am: Registration
- 9-12pm: Workshop with exercises
- 12-1pm: Lunchtime break (food not provided)
- 1-4pm: Workshop with role-play
- 4pm: Event ends
Investment:
- Non-Sellchology client: $595/person
- Current Sellchology client: $395/person
VERY Interactive | Limited to 25 attendees.
Reserve your seat today!
How do I arrange travel? (click on one of the links below)
The Pinnacle Training Center is located just a 35 minute Uber ride from the Atlanta airport. Or if you are local to Atlanta, Map it here.
Hyatt Hotel Partner shuttles to the Pinnacle Training Center or is a 5 minute walk.
The event is finished.
Hourly Schedule
June 17th (Tuesday)
- 8:45am - 9am
- Registration
- Registration & Continental Breakfast
- 9am - 12pm
- Workshop Sessions
- Exercises & Roleplay
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Speakers:
Jonathan Dawson
- 1pm - 4pm
- Workshop Sessions
- Exercises & Roleplay
Date
- Jun 17, 2025
- Expired!
Time
Registration at 8:45am- 8:45 am - 4:30 pm
Speaker
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Jonathan DawsonCo-founder of the Pinnacle Society | Sellchologist | Consultant | Trainer | Speaker | CoachJonathan has thrived for 20 years in the automotive industry and has spent much of that time as an Internationally recognized Dealership consultant, highly sought-after sales trainer, and keynote speaker.
Jonathan has been fortunate enough to become the friend, coach, and trainer to some of the top salespeople in the automotive industry.
He helps sales professionals & managers have breakthroughs and dominate their marketplace by focusing on the psychology behind the sales and is the founder of Sellchology Selling Systems.


