Road to F&I Blackbelt – Principles & Strategies that Maximize Revenue while Protecting the Dealer (1.5-Day Session)

Name: Practice – Drill – Rehearse! Generating Revenue thru Roleplay – 1.5 Day –
Start: 2026-01-21
End: 2026-01-22
Location: Pinnacle Training Center

SPONSORED TICKETS for current clients of: Ascent Dealer Services, CarNow, Fairchild Solutions, or Sellchology! (select your sponsored ticket at checkout)

Join Paul as he shares what we’ve learned from his experience visiting thousands of Dealerships and working with thousands of actual car-buying clients! This engaging and interactive training event with Paul, where he will cover how to Proactively disarm client objections to products and protections.

Use psychology to gain instant rapport without sounding salesy or robotic
Confidently and consistently address and handle common questions that slow or stop the sale
Protect the dealership through proper disclosure presentation
Present 100% of the products 100% of the time – even with cash buyers
Dismantle the 5 most common limiting beliefs stagnant F&I managers hold
and much more

If you are new to the Business office, or are looking for a competitive edge, sign up today and don’t miss out on this class.

March 3rd VIP agenda:

1:30pm – 2pm: Registration
2pm – 6pm: General sessions
6pm – End of day 1 (prep for VIP dinner)
7:30pm – 9:30pm: Private dinner, Networking & Mastermind

March 4th VIP Tickets agenda:

8am – 9am: VIP breakfast
9am – 12pm: General sessions
12pm – 1pm: VIP Hotseat, lunch & Q&A
1pm – 4pm: General sessions
4pm – 4:30pm: Wrap -up Q&A
4:30pm – End of day 2: (travel home)

Expect to have your toolbox filled and your income improved by Paul Brown.

Paul is the Vice President of Ascent Dealer Services, is an Air Force Veteran. Over the course of two decades, Paul has dedicated his career to changing the way dealerships conduct F&I. He served as a Finance Director at one of the largest dealer groups in the St. Louis area. Adam and Paul have rapidly become one of the most sought-after agencies in the automotive space. They employ a unique and highly effective approach to helping dealers build long term wealth through intense sales and F&I coaching.

Former General Manager
Grew vehicle sales by over 40%
Raised finance PVR by nearly $800
Top sales & Training Coach for Ascent Dealer Service

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Hourly Schedule

Day 1

1:30 - 2pm
Registration
Registration for Event
Speakers: Paul Brown

2pm - 6pm
General Sessions

Speakers: Paul Brown

7:30pm - 9:30pm
Private VIP Dinner
VIP Dinner & Mastermind Session
Speakers: Paul Brown

Day 2

8:30am - 9am
VIP Breakfast
VIP Breakfast
Speakers: Paul Brown

9am - 12pm
General sessions
General Sessions
Speakers: Paul Brown

12pm - 1pm
VIP Lunch
VIP Hotseat & Q&A Session during lunch
Speakers: Paul Brown

1pm - 4pm
General sessions
General Sessions
Speakers: Paul Brown

4pm - 4:30pm
Q&A Session
Interactive Q&A
Speakers: Paul Brown

Paul Brown

VP of Ascent Dealer Services & Director of Training & Development

Paul is the Vice President of Ascent Dealer Services, is an Air Force Veteran. Over the course of two decades, Paul has dedicated his career to changing the way dealerships conduct F&I. He served as a Finance Director at one of the largest dealer groups in the St. Louis area. Adam and Paul have rapidly become one of the most sought-after agencies in the automotive space. They employ a unique and highly effective approach to helping dealers build long term wealth through intense sales and F&I coaching. Former General Manager Grew vehicle sales by over 40% Raised finance PVR by nearly $800 Top sales & Training Coach for Ascent Dealer Service