What is this class: 1.5-day, in-person training class covering the fundamentals of building a BRAND to increase loyalty, retention, and referrals

When is it: July 16th & 17th, 2025 (half-day on Wednesday – Thursday)

Who should attend: 

• Salespeople who want build a personal brand
• Sales managers who want their team to build a career mindset
• Salespeople who want greater loyalty, retention and referrals

Where is it held: Pinnacle Training Center (just 35 minutes north of the Atlanta airport) – 270 Scientific Rd. NW, Suite 16, Norcross, GA, 30092

Why attend this workshop:

It’s too expensive to keep losing money every month because of a broken process, or poorly managed process. The average dealership is leaking ten’s of thousands of dollars monthly and hundred’s of thousands of dollars annually because 70-80% of all of your salespeople do not self-generate their own book of business and retain those customers they sell.

Investment: 

• Non-Sellchology Client Admission
  • $995/per person
• Current-Sellchology Client Admission
  • $895/per person
• Pinnacle Founders, Elites & Platinum Partners 
  • 2 Credits/person

Who is instructing: 

Workshop is taught by Jonathan Dawson, the founder of Sellchology, the co-Founder of the Pinnacle Society & the Pinnacle Training Center.

Join us for a 1.5-day personal branding workshop at The Pinnacle Center in Atlanta, where industry expert Jonathan Dawson will guide you through the process of building a strong personal brand. Over the course of the workshop, you will learn the 10 most important things to consider when marketing yourself as a sales professional.

What will be covered:

• Developing a clear and consistent message
• Building an authentic brand
• Building a strong presence on social media
• Networking effectively in your community
• Building an online presence through reviews
• Staying knowledgeable about industry trends and developments
• Building personable relationships
• Maintaining professionalism
• Being responsive to customer needs
• Consistency in personal branding across all platforms

By the end of the workshop, you will have a comprehensive understanding of how to create a personal brand that sets you apart in the competitive automotive sales industry.

Day 1 – 

• 1pm | Event Registration 
• 1:30pm – 6pm | General Sessions

Day 2 – 

• 9:30am – 12:30pm | General Sessions
• 12:30pm – 1:30pm | VIP Interactive “Hot-seat” Q&A Lunch
• 1:30pm – 4:30pm | General Sessions
• 4:30pm – Event end

Jonathan brings a unique perspective:

• Jonathan has had the unique privilege and honor of working with and visiting over 3,000 dealerships in 7 countries and on 3 continents.
• He has personally coached and trained salespeople to become #1 in their stores, states, regions, and even in the country.
• As the co-founder of the Pinnacle Society, he works directly with Ali Reda & Frank Crinite, two of the top salespeople in the world.
• Jonathan has coached 40 year sales veterans to double their income and helped countless new salespeople get to 6 figures in their first year.
• He is an industry insider and expert in the psychology of sales & marketing:
  • 24-time speaker at NADA
  • General session speaker at NIADA & RVDA
  • Dozens of workshops at Digital Dealer Conference & Driving Sales Executive Summits
  • 20-Group speaker
  • Forbes Executive Coaches Council contributor
  • Host of his own show on CBT (Car Biz Today) News Network

Register today.