This is a PRIVATE training event for the Jim Ellis Auto Group. NOT open to the public or other Dealerships.

All stores attending will be split into 2 Teams:

• Team (A) – 1/2 of the Variable, including managers
• Team (B) – 1/2 of the Variable, including managers

Date: January 9th, 2025 

Times of the sessions:

Team A: 8am – 9am (1 hour dedicated to Managers)

Team A: 9am – 12pm (3 hours for Salespeople & Managers)

12-3pm (3 hours allowed for transition of Teams)

Team B: 3pm – 4pm (1 hour dedicated to Managers)

Team B: 4pm – 7pm (3 hours for Salespeople & Managers)

NOTE FOR ALL MANAGERS ^ 1/2 of the Managers from each Team will come for 1 dedicated hour BEFORE the Sales team AND THEN stay with the sales team for the next 3 hours. Your schedule is 4 total hours from managers AND 3 total hours from salespeople.

Topics covered for Managers: 

• Motivating & coaching your team
• Increasing dealership sales volume per person
• Desking for profit with credibility
• Taking TO’s to maximize the deal
• Creative and effective marketing campaigns (without breaking your budget)
• Recruiting & hiring top performers
• Onboarding new sales staff for success at your dealership
• and much more

Topics covered for salespeople:

• Rapport-building
• Objection-handling
• Branding-Prospecting
• In-bound calls
• Appointment-setting
• Follow-up
• Psychology of Closing
• Psychology of influence
• Value-building
• and much more

Workshop is taught by Jonathan Dawson, the founder of Sellchology, the co-Founder of the Pinnacle Society & the Pinnacle Training Center. Jonathan has had the unique privilege and honor of working with and visiting over 3,000 dealerships in 7 countries and on 3 continents. He has personally coached and trained salespeople to become #1 in their stores, states, regions, and even in the country. As the co-founder of the Pinnacle Society, he works directly with Ali Reda & Frank Crinite, two of the top salespeople in the world. Jonathan has coached 40 year sales veterans to double their income and helped countless new salespeople get to 6 figures in their first year. He is an industry insider and expert in the psychology of sales & marketing. He is a top-rated 23-time speaker at NADA, general session speaker at NIADA & RVDA, 9-time presenter at Digital Dealer Conference & Driving Sales Executive Summits, regular presenter at 20-Groups, published Forbes Executive Coaches Council contributor, and the host of his own show on CBT (Car Biz Today) News Network.