Think about your CRM like a dating site.

When you think about it, following up with all the leads in your CRM is a lot like online dating: calling strangers, trying to get them to like you, hoping to form some kind of relationship. Rejection, misaligned expectations, and missed opportunities abound. And yet, just like there are ways to set up dates with a total stranger for success, there are ways to make your lead nurture go better than you ever thought possible. In this session, Steve Roessler will share tips to transform selling strategies with lead follow-up and nurture, inspired by internet dating examples. We all know there are big changes in the way vehicles are being sold and purchased in today’s market. And auto shoppers have more choices than ever before. Creating the perfect sales process to give customers an exceptional experience throughout their path to purchase is no small feat. How can you position yourself to earn the right for customers to engage with you? Join Steve as he will share how you can leverage hyper-personalized engagement tactics to fast-track customer readiness and clear roadblocks to help grow your bottom line with instant results. He will provide insights into communication strategies that improve results with engagement techniques you can implement right away!

• You wouldn’t call your prospective date without reading their profile first, would you?
• How can I implement modern dating strategies to capture a customer’s attention & trust?
• Learn about customer readiness and how it impacts your business.
• Find out how changing your communication strategy will improve results.
• Get tips for fixing conversations that get derailed or go bad.

Let’s face it. Today’s consumers want personalized VIP experiences with every interaction. The key to delivering these engaging experiences is building a comprehensive strategy to create and send personalized videos. Let video expert Steve Roessler take you on a hands-on session for an inside look at how the industry’s most successful dealers are empowering employees and closing more deals faster with video.

• How do I track, measure and analyze video performance?
• How can managers encourage more employees to create videos?
• How can I increase conversion and close rates?

• Personalized Video
• Text
• Chat
• Gifs
• Emojis
• Live Steaming
• Social Media

Steve Roessler serves as Chief Evangelist Officer of DriveCentric, a leading provider of dealership software solutions. With over 25 years of expertise servicing customers, Steve’s passion is helping dealers embrace new technology and long-term strategies that drive sales and market share growth while providing an exceptional customer experience. Steve is recognized as one of the most prominent voices in automotive advocating for dealerships, customers and the community. With his infectious personality, audiences enjoy a learning environment that’s fun, inclusive and informative. Steve lives in St. Louis, MO, with his wife and daughter and is a die-hard Cardinals and Blues music fan.

F.A.Q.s

Q. Is this event sponsored by a company?  

A. This event is sponsored by DriveCentric.com, a CRM, engagement, and automation technology for automotive retailers.

Q. Do attendees need to be on Drive centric to get value from this class?

A. No. This will be an educational and informative session for any user of any CRM software. Certain segments will (by necessity) feature DC functionality.

Q. Do existing DC clients qualify for any discounts?

A. Yes. As the event is sponsored by DriveCentric, there are a limited number of ($500 off) discount codes available for current DriveCentric dealerships. Please contact your DC rep for availability.

Q. How do I arrange travel? (click on one of the links below)

A. The Pinnacle Training Center is located just a 35 minute Uber ride from the Atlanta airport. Or if you are local to Atlanta, Map it here.

Hyatt Hotel Partner shuttles to the Pinnacle Training Center or is a 5 minute walk: 1 Night hotel stay (checking in 7/24, checking out 7/25) link is here (out-of-area attendees)

Due to the interactive nature of this session, seating is limited, so reserve your seat today!