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Pencilling

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Pencilling for Profit – The Art & Science of a Desking a Car Deal & Taking a TO!

By Jonathan DawsonJanuary 7, 2026Leave a comment

How do you WIN the deal while LOSING the race to the bottom?  Can you relate to any of these… “I want to grow volume, but I struggle to hold gross in this post-COVID market. What are others doing to maximize profit and volume? “Taking a TO is something I feel I’m good at, BUT…

Pencilling for Profit – The Art & Science of a Desking a Car Deal & Taking a TO!

By Jonathan DawsonJanuary 2, 2025Leave a comment

How do you WIN the deal while LOSING the race to the bottom?  Can you relate to any of these… “I want to grow volume, but I struggle to hold gross in this post-COVID market. What are others doing to maximize profit and volume? “Taking a TO is something I feel I’m good at, BUT…

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