{"id":11411,"date":"2023-06-02T08:57:36","date_gmt":"2023-06-02T12:57:36","guid":{"rendered":"https:\/\/pinnacletraining.center\/?post_type=mec-events&#038;p=11411"},"modified":"2024-01-04T16:37:30","modified_gmt":"2024-01-04T21:37:30","slug":"jan-basics-and-beyond","status":"publish","type":"mec-events","link":"https:\/\/pinnacletraining.center\/events\/jan-basics-and-beyond\/","title":{"rendered":"The Basics and Beyond &#8211; The fundamentals of success in automotive sales"},"content":{"rendered":"<h2>The event at a glance<\/h2>\n<p><span style=\"color: #3366ff;\"><strong>What: <\/strong><\/span><\/p>\n<ul>\n<li>2.5 day, in-person training class covering the fundamentals of sales success<\/li>\n<\/ul>\n<p><span style=\"color: #3366ff;\"><strong>When:<\/strong><\/span><\/p>\n<ul>\n<li>Jan 22-24, 2024 (Mon-Wed)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Who:\u00a0<\/strong><\/span><\/p>\n<ul>\n<li>Salespeople earning less than $10,000\/mo<\/li>\n<li>Salespeople selling less than 22 cars\/mo<\/li>\n<li>Salespeople less than 2 years in the business<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Where:\u00a0<\/strong><\/span><\/p>\n<ul>\n<li>Pinnacle Training Center (just 35 minutes north of the Atlanta airport) &#8211; <a href=\"https:\/\/www.google.com\/maps\/dir\/\/270+Scientific+Dr+NW+Suite+%2316,+Norcross,+GA+30092\/@33.9649553,-84.221917,17z\/data=!4m8!4m7!1m0!1m5!1m1!1s0x88f5a105aa400001:0x1f99c3795c0917b!2m2!1d-84.2197283!2d33.9649553?hl=en\" target=\"_blank\" rel=\"noopener\">270 Scientific Rd. NW, Suite 16, Norcross, GA, 30092<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Why: <\/strong><\/span><\/p>\n<ul>\n<li><strong>Success leaves clues<\/strong> &#8211; Anyone who has accomplished something consistently did so using a system or a process to get continuous results. And that system can be learned.<\/li>\n<li><strong>Fundamentals and principles don&#8217;t care how long you&#8217;ve sold for.<\/strong> Like a recipe or a math formula, it doesn&#8217;t matter who follows the steps, the results are predictable &#8211; IF the steps are followed!<\/li>\n<li><strong>Everyone who has gone before you is either a warning OR an example!<\/strong> There is a hard way (<em>school of hard knocks<\/em>) and a smart way (<em>learn from others&#8217; mistakes<\/em>) to do anything!<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #3366ff;\"><strong>Investment:\u00a0<\/strong><\/span><\/p>\n<ul>\n<li><strong>VIP Admission<\/strong>\n<ul>\n<li>$1,295 &#8211; (individual)<\/li>\n<li>$995 (group rate &#8211; 3 or more from same store)<\/li>\n<\/ul>\n<\/li>\n<li><strong>Current Sellchology University &amp; Coaching Group Clients<\/strong>\n<ul>\n<li>Buy 1 @ $995, and get up to 3 more VIP attendees FREE!<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><iframe title=\"Week 9: Trial Closing &amp; Gaining Commitment\" src=\"https:\/\/player.vimeo.com\/video\/899948448?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\"><\/iframe><\/p>\n<h2>A more detailed description<\/h2>\n<p>Imagine you could get in a time machine and start your sales career over BUT this time you had all the knowledge you now have! Go one step further and now imagine you could start over BUT you also had the collective knowledge of hundreds of thousands of salespeople AND the strategies of the very TOP salespeople to ever sell cars!!<\/p>\n<p>Well, that&#8217;s exactly what this <strong>2.5\u00a0day course<\/strong> is designed to do for anyone who attends.<\/p>\n<p>&nbsp;<\/p>\n<h3>3 areas we will focus on:<\/h3>\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"color: #3366ff;\"><strong>Mindset<\/strong><\/span>\n<ul>\n<li><em>Inconsistent income?<\/em> &#8211; What is the best way to do financial planning and forecasting to protect your family and build wealth?<\/li>\n<li><em>Being consistent and productive!<\/em> &#8211; What are the daily habits and rituals you need to maximize your day at the dealership?<\/li>\n<li><em>Preventing the plateau!<\/em> &#8211;\u00a0 How do you set compelling goals and track them to forecast your pace to continue growing?<\/li>\n<li><em>What 4 things must you believe?<\/em> &#8211; What belief systems cause confidence in high achievers and top performers?<\/li>\n<li><em>Forget &#8220;Time&#8221; management!<\/em> &#8211; Why do top salespeople focus on priority management and activity management instead of time management?<\/li>\n<li><em>Stuck in a slump?<\/em> &#8211; What are the 13 things you can do immediately to focus and keep you from turning a slump into a season of self-sabotage?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"color: #3366ff;\"><strong>Marketing &amp; Branding<\/strong><\/span>\n<ul>\n<li><em>Stop waiting and start creating!<\/em> &#8211; What are the 5 methods of referral generation that 50 car a month salespeople use?<\/li>\n<li><em>Who knows you?<\/em> &#8211; How do you get your name in front of 5,000, 10,000, or even more through community marketing campaigns to generate leads?<\/li>\n<li><em>Stop scrolling and start selling!<\/em> &#8211; What does a 100 car a month salesperson do on social media strategies to create 10 to 20 extra leads a day?<\/li>\n<li><em>Building your business through businesses!<\/em> &#8211; How do you create cross-promotional campaigns with local businesses to grow your database.<\/li>\n<li><em>Generate THOUSANDS in FREE stuff from local businesses.<\/em> &#8211; Including: coupons, gifts, merch, etc.<\/li>\n<li><em>Become Googleable!<\/em> &#8211; Find out how to get leads from search and review sites.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"color: #3366ff;\"><strong>Mechanics &amp; Methods<\/strong><\/span>\n<ul>\n<li><em>Engaging with incoming calls &amp; leads.<\/em> &#8211; 4 things you must do on EVERY in-coming opportunity to generate interest, desire and urgency.<\/li>\n<li><em>Focusing on follow up!<\/em> &#8211; 5 follow-up principles to become unforgettable, out-standing, and cause them to want to meet you.<\/li>\n<li><em>Turn strangers into advocates!<\/em> &#8211; How to use empathy &amp; body language to immediately connect with people, adapt to them and increase your influence.<\/li>\n<li><em>Understanding wants &amp; needs!<\/em> &#8211; Building value and rapport through a high-quality needs analysis and profile-building approach.<\/li>\n<li><em>Mental ownership!<\/em> &#8211; Developing your million-dollar walk-around and a dynamic demo-drive!<\/li>\n<li><em>Gaining Commitments.<\/em> &#8211; Non-confrontational ways to close the sale by understanding the buyers&#8217; motivations!<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Workshop is taught by <a href=\"https:\/\/pinnacletraining.center\/speaker-details-single-page\/?fesection=speaker&amp;feparam=49\" target=\"_blank\" rel=\"noopener\">Jonathan Dawson<\/a>, the founder of <a href=\"http:\/\/Sellchology.com\" target=\"_blank\" rel=\"noopener\">Sellchology<\/a>, the co-Founder of <a href=\"http:\/\/ThePinnacleSociety.com\" target=\"_blank\" rel=\"noopener\">the Pinnacle Society<\/a> &amp; the Pinnacle Training Center. He will take everyone in a time machine and answer one of the most common questions he gets asked: <strong><em>&#8220;Knowing what you know now, what would you do different if you had to start all over again &#8211; today &#8211; in this market?!&#8221;<\/em><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><strong>Agenda for the 2.5 days<\/strong><\/h2>\n<hr \/>\n<p><strong>Day 1 &#8211; January 22nd<\/strong><\/p>\n<ul>\n<li>1:30pm | <strong>Event Registration<\/strong><\/li>\n<li>2pm &#8211; 6pm | General Session Registration<\/li>\n<li>6pm &#8211; 8pm | <strong>VIP Event w\/dinner<\/strong><\/li>\n<\/ul>\n<hr \/>\n<p><strong>Day 2 &#8211; January 23rd<\/strong><\/p>\n<ul>\n<li>8:30am &#8211; 9:00am | <strong>VIP Breakfast<\/strong><\/li>\n<li>9am &#8211; 12pm | General Sessions<\/li>\n<li>12pm &#8211; 1pm | <strong>VIP Interactive &#8220;Hot-seat&#8221; Q&amp;A Lunch<\/strong><\/li>\n<li>1pm &#8211; 5pm | General Sessions<\/li>\n<\/ul>\n<hr \/>\n<p><strong>Day 3 &#8211; January 24th\u00a0\u00a0<\/strong><\/p>\n<ul>\n<li>8:30am &#8211; 9:00am | <strong>VIP Breakfast<\/strong><\/li>\n<li>9am &#8211; 12pm | General Sessions<\/li>\n<li>12pm &#8211; 1pm | <strong>VIP Interactive &#8220;Hot-seat&#8221; Q&amp;A Lunch<\/strong><\/li>\n<li>1pm &#8211; 3pm | General Sessions<\/li>\n<li>3pm &#8211; Event ends<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<h3><strong>Jonathan brings a unique perspective:<\/strong><\/h3>\n<ul>\n<li>Jonathan has had the unique privilege and honor of working with and visiting over 1,000 dealerships in 7 countries and on 3 continents.<\/li>\n<li>He has personally coached and trained salespeople to become #1 in their stores, states, regions, and even in the country.<\/li>\n<li>As the co-founder of the Pinnacle Society, he works directly with Ali Reda &amp; Frank Crinite, two of the top salespeople in the world.<\/li>\n<li>Jonathan has coached 40 year sales veterans to double their income and helped countless new salespeople get to 6 figures in their first year.<\/li>\n<li>He is an industry insider and expert in the psychology of sales &amp; marketing:\n<ul>\n<li>21-time speaker at NADA<\/li>\n<li>General session speaker at NIADA &amp; RVDA<\/li>\n<li>Dozens of workshops at Digital Dealer Conference &amp; Driving Sales Executive Summits<\/li>\n<li>20-Group speaker<\/li>\n<li>Forbes Executive Coaches Council contributor<\/li>\n<li>Host of his own show on CBT (Car Biz Today) News Network<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>Register today.\u00a0<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>The event at a glance What: 2.5 day, in-person training class covering the fundamentals of sales success When: Jan 22-24, 2024 (Mon-Wed) &nbsp; Who:\u00a0 Salespeople earning less than $10,000\/mo Salespeople selling less than 22 cars\/mo Salespeople less than 2 years in the business &nbsp; Where:\u00a0 Pinnacle Training Center (just 35 minutes north of the Atlanta&hellip;<\/p>\n","protected":false},"author":2,"featured_media":7168,"comment_status":"open","ping_status":"closed","template":"","tags":[227,123,221,118],"mec_category":[189,187,37,185,188],"mec_speaker":[49],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Basics and Beyond - The fundamentals of success in automotive sales | Pinnacle Training Center<\/title>\n<meta name=\"description\" content=\"Imagine you could get in a time machine and start your sales career over BUT this time you had all the knowledge you now have! Go one step further and now imagine you could start over BUT you also had the collective knowledge of hundreds of thousands of salespeople AND the strategies of the very TOP salespeople to ever sell cars!!Well, that&#039;s exactly what this 2.5\u00a0day course is designed to do for anyone who attends. Presented, in-person, by Jonathan Dawson, the founder of Sellchology, the co-Founder of the Pinnacle Society &amp; the Pinnacle Training Center. 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Go one step further and now imagine you could start over BUT you also had the collective knowledge of hundreds of thousands of salespeople AND the strategies of the very TOP salespeople to ever sell cars!!Well, that&#039;s exactly what this 2.5\u00a0day course is designed to do for anyone who attends. Presented, in-person, by Jonathan Dawson, the founder of Sellchology, the co-Founder of the Pinnacle Society &amp; the Pinnacle Training Center. He is going to take everyone in a time machine and answer one of the most common questions he gets asked: &quot;Knowing what you know now, what would you do different if you had to start all over again - today - in this market?!&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pinnacletraining.center\/events\/jan-basics-and-beyond\/\" \/>\n<meta property=\"og:site_name\" content=\"Pinnacle Training Center\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/groups\/thepinnaclesociety\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-04T21:37:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pinnacletraining.center\/wp-content\/uploads\/2022\/02\/IS20G_Headshot_Sellchology.png\" \/>\n\t<meta property=\"og:image:width\" content=\"340\" \/>\n\t<meta property=\"og:image:height\" content=\"292\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pinnacletraining.center\/events\/jan-basics-and-beyond\/\",\"url\":\"https:\/\/pinnacletraining.center\/events\/jan-basics-and-beyond\/\",\"name\":\"The Basics and Beyond - The fundamentals of success in automotive sales | Pinnacle Training Center\",\"isPartOf\":{\"@id\":\"https:\/\/pinnacletraining.center\/#website\"},\"datePublished\":\"2023-06-02T12:57:36+00:00\",\"dateModified\":\"2024-01-04T21:37:30+00:00\",\"description\":\"Imagine you could get in a time machine and start your sales career over BUT this time you had all the knowledge you now have! 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