Steve Richards
Sales Trainer | Speaker | VP of MotorTrend's Certified EasyCare program404-456-7219 srichards@easycare.com http://easycare.com
About Speaker
Steve Richards is the VP of Motortrend's Certified program and has provided the auto industry sales and management solutions since 1984.
You can easily discern the difference between his training and traditional automotive training. He proposes helping consumers buy vehicles rather than "selling" them. Wow, what an idea...
If you believe in "value selling" rather than being the low price price provider, Steve believes he can help.
He uses highly interactive training methods, lots of video role-play, and virtual training to follow up the skills we teach. This way he increases the chances of the training increasing productivity.
His internet sales strategies help auto dealers create an immediate differentiation without using price as the primary differentiating variable.
He provides sales and F&I training for many of the finest retail organizations in the USA.
He will create self-sufficient sales consultants, who are able to more effectively and less offensively help the consumer to make the decision to take delivery of a new or pre-owned vehicle.
The sales team members who adopt his strategies and tactics spend more time helping their prospects buy and less time "selling" their managers.
He also helps managers adopt modern sales strategies and tactics to better cope with today's modern and informed customers.