Sellchology 
Modern-day Leadership in the Dealership – Coaching that causes real change!
We have coached thousands of managers into leaders!
Register NOW for early-bird pricing:
$595, from 4/1 – 4/21
$695 from 4/22- 4/30
$795 from 5/1- 5/8
$995 from 5/9- 5/13!
Owners, Dealers & GMs attend for FREE!
1.5 day event at a glance:
When: May 13-14, 2024
May 13th: 2pm – 6pm, Sessions | 6:30-8:30pm, Private Dinner with attendees & Speakers
May 14th: 8am – 3pm, Sessions | Event ends at 3pm
Where: Pinnacle Training Center (270 Scientific Dr. Norcross, GA – 35 minutes north of ATL airport)
Who: Managers who want to become better leaders, coaches and mentors!
What: We will solve these 5 harsh realities that hold average dealerships back from unlocking their true potential:
- The vast majority of managers have not been coached, trained and developed into leaders.
- The average sales manager, GSM, or GM has employees they don’t understand or know how to motivate.
- The typical dealership in the country is selling + / – 20% of what they were selling 10 years ago. (no exponential growth)
- The average sales team sells 10-12 cars per person per month – making them unproductive HALF the time they are at work!
- The average cost of turnover is OVER $50,000 per person in annual profit – every 10 people = $500,000 in lost profit.
Have you ever thought, “Our store should be doing so much more!”?
Learn how to become a more effective LEADER:
Lead your people with impactful and meaningful one-on-ones with your team.
Engage your team member’s motivations to help them grow.
Ask questions to become a more effective coach and mentor
Develop buy-in whenever change happens to reduce conflict
Execute the most effective recruiting and hiring strategies to eliminate (unwanted) turnover
Replace old ways of thinking to help you connect with the new era of team members
Meet your facilitators:
Bart Nollenberger is a motivational speaker, sales trainer, and executive coach with a background in the auto industry. He uses his experience to teach sales and leadership to business leaders and their staff. Bart has studied under some of the top motivational coaches in the world, including Tony Robbins, Les Brown, Zig Ziglar, Jim Rohn, Paul Martinelli and John Maxwell to name a few.
- Head Coach Auto Mastery University
-
Executive Director John Maxwell Team
-
Certified DISC Behavior assessment consultant
-
Best selling author of Keep the Change
Sean Kelley served in the US Army Special Operations and and spent two years in combat zone deployments. Returning home, Sean applied those leadership principles to automotive management. Sean was also named as #10 in Ambition’s Top 100 sales coaches, and earned Dealership News consultant of the year award. With years of dedication in coaching people to become the best they can be in the retail automotive space and life. Sean, with a relentless work ethic, has built a great team dedicated to industry excellence on all levels and in all departments.
- CEO of Car Motivators Coaching & Consulting
- Creator of the D.R.I.V.E.C3 coaching framework
- Developer of the CoachChat platform
- Best selling author of The Visitor
Jonathan Dawson has had the unique privilege and honor of working with and visiting over 3,000 dealerships in 7 countries and on 3 continents. Through Sellchology, Jonathan has personally coached and trained salespeople to become #1 in their stores, states, regions, and even in the country and is the co-founder of the Pinnacle Society, he works directly with Ali Reda & Frank Crinite, two of the top salespeople in the world. He is know as an industry expert in the psychology of sales, marketing and leadership:
- 23-time speaker at NADA and keynote speaker at NIADA, RVDA and ADCO
- Speaker for Digital Dealer Conference & Driving Sales Executive Summits & 20-Group speaker
- Forbes Executive Coaches Council contributor and host of his own show on CBT (Car Biz Today) News Network
- Best selling author of Race to the Finish-line
Hourly Schedule
Monday, May13th
- 1:30pm - 2pm
- Registration
- Attendees arrive
- 2pm - 6pm
- General Session
- Workshop Sessions begin
-
Speakers:
Bart Nollenberger, Jonathan Dawson, Sean Kelley
- 6:30pm - 8:30pm
- Private Dinner
- Attendees & Speakers travel to a Restaurant
Tuesday, May 14th
- 8am - 12pm
- General Sessions
- Workshop Sessions
-
Speakers:
Bart Nollenberger, Jonathan Dawson, Sean Kelley
- 12pm - 1pm
- Lunch Break
- Catered Lunch Provided
- 1pm - 3pm
- General Sessions
- Workshop Sessions
- 3pm
- Event Ends
- Everyone goes home changed forever!
Bart Nollenberger
Owner/ President at Auto Mastery University | Executive Director John Maxwell Team
Bart Nollenberger is a successful motivational speaker, sales trainer, and executive coach. Throughout his career in the auto industry, Bart spent considerable time learning, studying, and affecting change within his own life and business to maximize his potential and work with integrity and character.
He has since used this experience to partner with some of the top companies in the world to help teach sales and leadership to their business leaders and supporting staff. Some of his notable partners include Ford Motor Company, Toyota USA, AutoNation, and Galpin auto dealership groups.
It is with a true passion for his work Bart seeks to inspire action with his heartfelt and authentic enthusiasm and energy. His objective is to be a resource for those who wish to make the most out of their natural gift in order to achieve success in all aspects of life. He believes his true calling lies in the ability to make a difference in the lives of those around him and encouraging them to live out their passions in healthy, positive lifestyles.
Bart has studied under some of the top motivational coaches in the world, including Tony Robbins, Les Brown, Zig Ziglar, Jim Rohn, Paul Martinelli, and John Maxwell to name a few. Bart is truly an example that it is never too late to soar with success.
Bart resides in Phoenix, AZ with his wife Mary. Between the 2 of them they have 10 kids and 6 grandkids
Jonathan Dawson
Co-founder of the Pinnacle Society | Sellchologist | Consultant | Trainer | Speaker | Coach
Jonathan has thrived for 20 years in the automotive industry and has spent much of that time as an Internationally recognized Dealership consultant, highly sought-after sales trainer, and keynote speaker.
Jonathan has been fortunate enough to become the friend, coach, and trainer to some of the top salespeople in the automotive industry.
He helps sales professionals & managers have breakthroughs and dominate their marketplace by focusing on the psychology behind the sales and is the founder of Sellchology Selling Systems.
Sean Kelley
Coach | Motivator | Speaker | Trainer
After leaving US Army Special Operations as a Non-Commissioned Officer, Sean Kelley applied those leadership principles to automotive management, and successfully led car dealerships for over a decade. After recently surviving severe covid pneumonia, Sean’s most recent globally published book, “The Visitor”, hit #1 on Amazons Best Seller List and published.
The non-profit Sean launched, Cards for COVID, cards4covid.org, supports hundreds of medical professionals and COVID patients in multiple States. Sean’s passion for people development and ability to coach led him to grow from General Sales Manager to Chief Business Development Officer of a multi-million-dollar CRM software company.
Now, as CEO of Car Motivators, and founder of Market Motivators, Sean and his team works with dozens of car dealerships, technology companies, fortune 500 companies, start-ups, and hundreds of coaching clients across the country to help them achieve their biggest goals. Sean’s helps his clients grow with a no bull approach, ability to improve communication, follow through and a focus on continuous improvement.
As such, Sean’s clients consistently set sales records, eliminate employee turnover, all while increasing gross and net profit. More importantly, Sean and his team help the managers throughout the businesses they coach enjoy their role by helping them grow as leaders. Sean was consultant of the year in 2018 by Dealership News and recently ranked #10 in Ambition.com top 100 sales coaches.
Sean’s engaging presentations have been featured at conferences like: Digital Dealer, Automotive Game Changers, Rockstar Tech Conference, Canadian Game Changers, SLADA, TIADA, and DrivingSales. Sean’s vision is to positively impact the leadership landscape and culture of the businesses he works with, by teaching managers the leadership language of coaching.
Speakers
-
Jonathan DawsonCo-founder of the Pinnacle Society | Sellchologist | Consultant | Trainer | Speaker | Coach
Jonathan has thrived for 20 years in the automotive industry and has spent much of that time as an Internationally recognized Dealership consultant, highly sought-after sales trainer, and keynote speaker.
Jonathan has been fortunate enough to become the friend, coach, and trainer to some of the top salespeople in the automotive industry.
He helps sales professionals & managers have breakthroughs and dominate their marketplace by focusing on the psychology behind the sales and is the founder of Sellchology Selling Systems.
-
Sean KelleyCoach | Motivator | Speaker | Trainer
After leaving US Army Special Operations as a Non-Commissioned Officer, Sean Kelley applied those leadership principles to automotive management, and successfully led car dealerships for over a decade. After recently surviving severe covid pneumonia, Sean’s most recent globally published book, “The Visitor”, hit #1 on Amazons Best Seller List and published.
The non-profit Sean launched, Cards for COVID, cards4covid.org, supports hundreds of medical professionals and COVID patients in multiple States. Sean’s passion for people development and ability to coach led him to grow from General Sales Manager to Chief Business Development Officer of a multi-million-dollar CRM software company.
Now, as CEO of Car Motivators, and founder of Market Motivators, Sean and his team works with dozens of car dealerships, technology companies, fortune 500 companies, start-ups, and hundreds of coaching clients across the country to help them achieve their biggest goals. Sean’s helps his clients grow with a no bull approach, ability to improve communication, follow through and a focus on continuous improvement.
As such, Sean’s clients consistently set sales records, eliminate employee turnover, all while increasing gross and net profit. More importantly, Sean and his team help the managers throughout the businesses they coach enjoy their role by helping them grow as leaders. Sean was consultant of the year in 2018 by Dealership News and recently ranked #10 in Ambition.com top 100 sales coaches.
Sean’s engaging presentations have been featured at conferences like: Digital Dealer, Automotive Game Changers, Rockstar Tech Conference, Canadian Game Changers, SLADA, TIADA, and DrivingSales. Sean’s vision is to positively impact the leadership landscape and culture of the businesses he works with, by teaching managers the leadership language of coaching.
-
Bart Nollenberger Owner/ President at Auto Mastery University | Executive Director John Maxwell Team
Bart NollenbergerOwner/ President at Auto Mastery University | Executive Director John Maxwell Team
Bart Nollenberger is a successful motivational speaker, sales trainer, and executive coach. Throughout his career in the auto industry, Bart spent considerable time learning, studying, and affecting change within his own life and business to maximize his potential and work with integrity and character.
He has since used this experience to partner with some of the top companies in the world to help teach sales and leadership to their business leaders and supporting staff. Some of his notable partners include Ford Motor Company, Toyota USA, AutoNation, and Galpin auto dealership groups.
It is with a true passion for his work Bart seeks to inspire action with his heartfelt and authentic enthusiasm and energy. His objective is to be a resource for those who wish to make the most out of their natural gift in order to achieve success in all aspects of life. He believes his true calling lies in the ability to make a difference in the lives of those around him and encouraging them to live out their passions in healthy, positive lifestyles.
Bart has studied under some of the top motivational coaches in the world, including Tony Robbins, Les Brown, Zig Ziglar, Jim Rohn, Paul Martinelli, and John Maxwell to name a few. Bart is truly an example that it is never too late to soar with success.
Bart resides in Phoenix, AZ with his wife Mary. Between the 2 of them they have 10 kids and 6 grandkids
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