F&I Fundamentals – Principles & Strategies that Maximize Revenue while Protecting the Dealer (1.5-Day Session)
Join us as we share what we’ve learned from our combined 75yrs (yes, that’s a lot) of experience visiting thousands of Dealerships and working with ten’s of thousands of clients! This engaging and interactive training event with Jonathan, Adam and Paul will cover how to:
- Proactively disarm client objections to products and protections
- Use psychology to gain instant rapport without sounding salesy or robotic
- Confidently and consistently address and handle common questions that slow or stop the sale
- Protect the dealership through proper disclosure presentation
- Present 100% of the products 100% of the time – even with cash buyers
- Dismantle the 5 most common limiting beliefs stagnant F&I managers hold
- and much more
If you are new to the Business office, or are looking for a competitive edge, sign up today and don’t miss out on this class.
Special 2 Minute Message from Adam Marburger!
June 4th VIP agenda:
- 1:30pm – 2pm: Registration
- 2pm – 6pm: General sessions
- 6pm – End of day 1 (prep for VIP dinner)
- 7:30pm – 9:30pm: Private dinner, Networking & Mastermind
June 5th VIP Tickets agenda:
- 8am – 9am: VIP breakfast
- 9am – 12pm: General sessions
- 12pm – 1pm: VIP Hotseat, lunch & Q&A
- 1pm – 4pm: General sessions
- 4pm – 4:30pm: Wrap -up Q&A
- 4:30pm – End of day 2: (travel home)
Expect to have your toolbox filled and your income improved by Jonathan Dawson, Adam Marburger, and Paul Brown.
Jonathan has had the unique privilege and honor of working with and visiting over 3,000 dealerships in 7 countries and on 3 continents. Through Sellchology, Jonathan has personally coached and trained salespeople to become #1 in their stores, states, regions, and even in the country and is the co-founder of the Pinnacle Society, he works directly with Ali Reda & Frank Crinite, two of the top salespeople in the world. He is know as an industry expert in the psychology of sales, marketing and leadership:
- 23-time speaker at NADA and keynote speaker at NIADA, RVDA and ADCO
- Speaker for Digital Dealer Conference & Driving Sales Executive Summits & 20-Group speaker
- Forbes Executive Coaches Council contributor and host of his own show on CBT (Car Biz Today) News Network
- Best selling author of Race to the Finish-line
Adam is a multi-time NADA speaker, best-selling author, and the president of Ascent Dealer Services. Adam has a wealth of knowledge for taking F&I departments to record levels by improving the skillset, attitude, and consistency of your Business managers.
- 2-time speaker at NADA and speaker at the 2024 Agent Summit
- Winner of the prestigious Automotive News “40 under 40” award
- Contributor on CBT (Car Biz Today) News Network
- Best selling author of You’re the F*cking Problem
Paul is the Vice President of Ascent Dealer Services, is an Air Force Veteran. Over the course of two decades, Paul has dedicated his career to changing the way dealerships conduct F&I. He served as a Finance Director at one of the largest dealer groups in the St. Louis area. Adam and Paul have rapidly become one of the most sought-after agencies in the automotive space. They employ a unique and highly effective approach to helping dealers build long term wealth through intense sales and F&I coaching.
- Former General Manager
- Grew vehicle sales by over 40%
- Raised finance PVR by nearly $800
- Top sales & Training Coach for Ascent Dealer Service
Watch a 9 minute sample from our last class!
Hourly Schedule
Day 1
- 1:30 - 2pm
- Registration
- Registration for Event
-
Speakers:
Adam Marburger, Jonathan Dawson
- 2pm - 6pm
- General Sessions
-
Speakers:
Adam Marburger, Jonathan Dawson
- 7:30pm - 9:30pm
- Private VIP Dinner
- VIP Dinner & Mastermind Session
-
Speakers:
Adam Marburger, Jonathan Dawson
Day 2
- 8:30am - 9am
- VIP Breakfast
- VIP Breakfast
-
Speakers:
Adam Marburger, Jonathan Dawson
- 9am - 12pm
- General sessions
- General Sessions
-
Speakers:
Adam Marburger, Jonathan Dawson
- 12pm - 1pm
- VIP Lunch
- VIP Hotseat & Q&A Session during lunch
- 1pm - 4pm
- General sessions
- General Sessions
-
Speakers:
Adam Marburger, Jonathan Dawson
- 4pm - 4:30pm
- Q&A Session
- Interactive Q&A
-
Speakers:
Adam Marburger, Jonathan Dawson
Speaker
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Adam MarburgerPresident and CEO of Ascent Dealer Services | Speaker | F&I Trainer
Adam Marburger, the President and CEO of Ascent Dealer Services, has over two decades of retail experience to the Automotive Industry.
The majority of this time was spent in the F&I office as a director of a high-volume Nissan store near St. Louis, MO. In May of 2017, Adam shattered his dealer group performance record by delivering 98 retail transactions at $2861 PVR, resulting in $280,378 in gross profit.
Adam’s incredible track record landed him in the 2018 Automotive News class of 40 under 40 with some of the nation’s top retail performers. His passion for coaching resulted in him retiring from retail and founding Ascent Dealer Services to help car/rv dealers level up in F&I all over the country.
Adam is on a bold mission to create wealth for his dealer partners by sharing his blueprint. He believes that it takes a combination of best-in class F&I products, the proper dealer participation program, and professional coaching and mentoring to become wildly successful in your F&I department.
When Adam is not working you can find him spending time with his three beautiful daughters, and on the mat, as an avid Brazilian Jiu-Jitsu practitioner and competitor.
Location
