What:

1.5 day, in-person training class covering the fundamentals of negotiation

When:

June 6th & 7th, 2023 (Tuesday-Wednesday)

Who: 

• Salespeople earning less than $15,000/mo
• Salespeople selling less than 22 cars/mo
• Salespeople closing less than 50% of their opportunities

Where: 

Pinnacle Training Center (just 35 minutes north of the Atlanta airport) – 270 Scientific Rd. NW, Suite 16, Norcross, GA, 30092

Why:

• Principles work with every personality. A person who understands the core principles is more adaptable and more prepared for any situation – able to influence more people.
• Fundamentals and principles don’t care how long you’ve sold for. Like a recipe or a math formula, it doesn’t matter who follows the steps, the results are predictable – IF the steps are followed!
• Practicing on customers is EXPENSIVE! There is a hard way (school of hard knocks) and a smart way (learn from others’ mistakes) to do anything!

Investment: 

• VIP Non-Sellchology Client Admission
  • $995/per person
  • $795 – (group rate – 3 or more from same store)
• VIP Current-Sellchology Client Admission
  • $795/per person
• Pinnacle Founders, Elites & Platinum Partners 
  • 2 Credits/person

A more detailed description

Effective negotiation strategies will achieve 3 primary goals:

• Enhances the relationship through the experience
• Maximizes profitability without jeopardizing future business
• Closes the sale with little to no friction

3 areas we will focus on:

• • Enhancing the relationship
    • Connecting and communicating with “difficult” customers
    • Cross-selling: selling to people who are not like you
    • Establishing rapport & trust prior to presenting numbers
    • Story-sharing to reset expectations

• • Maximizing profitability
    • Managing and setting proper expectations
    • Planting seeds early to prevent problems later
    • Handling objections credibly and confidently
    • Learning how to build value WHILE closing

• • Frictionless closing
    • Closing based on wants & needs
    • Using mental-ownership to create desire
    • Non-confrontational closes through the buyers’ motivations
    • Letting them talk themselves into it

Workshop is taught by Jonathan Dawson, the founder of Sellchology, the co-Founder of the Pinnacle Society & the Pinnacle Training Center. He will take everyone in a time machine and answer one of the most common questions he gets asked: “Knowing what you know now, what would you do different if you had to start all over again – today – in this market?!”

Agenda for the 1.5 days

Day 1 – June 6th

• 12:30pm | Event Registration
• 1pm – 6pm | General Session Registration
• 7:00pm– 9pm | VIP Dinner

Day 2 – June 7th 

• 9am – 9:30am | VIP Breakfast
• 9:30am – 12:30pm | General Sessions
• 12:30pm – 1:30pm | VIP Interactive “Hot-seat” Q&A Lunch
• 1:30pm – 4:30pm | General Sessions
• 4:30pm – Event end

Jonathan brings a unique perspective:

• Jonathan has had the unique privilege and honor of working with and visiting over 1,000 dealerships in 7 countries and on 3 continents.
• He has personally coached and trained salespeople to become #1 in their stores, states, regions, and even in the country.
• As the co-founder of the Pinnacle Society, he works directly with Ali Reda & Frank Crinite, two of the top salespeople in the world.
• Jonathan has coached 40 year sales veterans to double their income and helped countless new salespeople get to 6 figures in their first year.
• He is an industry insider and expert in the psychology of sales & marketing:
  • 21-time speaker at NADA
  • General session speaker at NIADA & RVDA
  • Dozens of workshops at Digital Dealer Conference & Driving Sales Executive Summits
  • 20-Group speaker
  • Forbes Executive Coaches Council contributor
  • Host of his own show on CBT (Car Biz Today) News Network

Register today.